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Britons still holidaying despite credit crunch

23 July 2008

British holidaymakers are still willing to spend their savings on an annual summer break despite the current economic climate, according to a travel advisor.

While the credit crunch is tightening holiday budgets, tourists are still willing to fly abroad but are making certain sacrifices as research by Kayak.com revealed that 23 per cent of travellers said they would stay in accommodation with a lower star rating.

Ian Rumgay, European communications manager at TripAdvisor, said: "People are still taking holidays and they are looking at ways of downsizing or cutting costs."

With the cost of living continuing to rise in the UK, tourists are unwilling to remain at home and are instead flying abroad, claims Mr Rumgay.

"The fact is that often having a holiday in this country can prove more expensive than actually going abroad," said Mr Rumgay.

Figures from the UK Tourism Survey 2007 found that 76.8 million domestic holidays were taken in 2007, a three per cent fall from the 79.2 million recorded in 2006.
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